A guy called Billy Identity

Noth­ing is more dif­fi­cult to design than your own iden­tity. Other peo­ple can get more eas­ily to the core, than you can your­self. Who are you, what do you do, how do you do that? All ques­tions you should be able to answer very eas­ily. But even if you can, time goes by and every time you go another direc­tion. You are your own worst client. This is based on my own expe­ri­ence as well as those of oth­ers, by the way…

For my new A guy called Billy Iden­tity I for­tu­nately had the honor to receive some help of none-other than one of the script-font greats Joe-Bob. Joe-Bob our Rock ‘N’ Roll Cre­atives part­ner was pointed out by Lara­bie him­self as one of the bet­ter script-font design­ers, and I totally agree. Joe-Bob laid the foun­da­tion for my new ‘A guy called Billy’ logo, it’s based on his writ­ing. With the logo ready it became more easy. Happy with the logo as I was, I decided to keep the rest as clean and sim­ple as I pos­si­bly could. Let my work speak for itself and not have that clouded by over-design of my own iden­tity. That’s why the typog­ra­phy is done in Hel­vetica and all is black on white and white on black, not even shades of grey. The grey’s are opti­cal cre­ated by diag­o­nal strip­ing. Like they say; less is more…